For one of our clients, a worlwide pharmaceutical company, we are looking for an Brand Manager in Metabolic Health.
Job Description
We are looking for a Brand Manager Metabolic Health for the BeLux region. You're responsible for the preparation of a new product launch within the Metabolic Health portfolio. You are responsible for developing, driving (being the catalyst) and executing customer/brand plans. The role combines customer-facing activities with close collaboration at local level (with PRA, medical and sales counterparts) and at regional level. It also requires an ability to work with a lot of autonomy.
Responsibilities
Ability to embrace an external focus:
- Within the Belgian geography, understand the market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.
- Active participation, with medical, in defining and implementing Thought Leader action plan and contacts. Being connected with the customer is a must.
- Gathering external market and customer insights to be able to tailor the Metabolic Health community made strategy into a local Belgian strategic implementation. The overall objective = continuously better respond to customer needs.
Capacity to engage Internal team (catalyst):
- Local Marketing & Medical: effectively develop cross-functional relationships (meetings FtF/virtual) with all Brand team/Customer team members to successfully develop and execute customer plan. Being the Brand/Customer team leader.
- Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input - enhance materials - transfer with help of ambassadors) and through close collaboration and strong communication.
- Collaboration with Medical Shared Services and Ethics & Compliance: Respecting the company and local standards and having a pro-active approach taking guidance and standards into account.
Strategic Planning at Customer Level:
- Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into major tactics that will enable the desired customer experience.
- Integrating and optimizing the channel mix when defining the major tactics.
Tactical Implementation:
- Make sure that implementation is focused on adding value to the customer (HCP, caregiver, patient).
- Embrace, beyond traditional communication channels also the use of digital channels.
- Full integration of Value Based Selling (VBS) within the creation and implementation of Sales Force material and reassure VBS continuity.
Requirements
- Master degree (e.g. Marketing, Business or Medical Sciences)
- You have min. 3 years of confirmed experience in pharma marketing and with launches
- Experience in OTC, direct-to-consumer or metabolic diseases is a big plus.
- You are fluent in French or Dutch and English
- You have a high level of drive and enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision
- Able to work with high degree of autonomy
- Ability to analyze/evaluate data & using datapoints to adapt strategy/tactics
- Be able to inspire others, be energetic and passionate
- Able to think strategically and adapt to changing priorities
- Goal oriented and strive for innovative solutions, being entrepreneurial
- Interpersonal (team player) and analytical skills (data driven decision making)
- Ability to solve problems and manage complexity
- Strong project management skills
- Basic knowledge about channel mix options and knowing e-channel alternatives
- You have a good knowledge of MS Office
Additional information
- ASAP start date
- Maternity leave cover (until May/June 2025)
- 4/5 part-time mission or full time
- 2 days on-site
